Identify Your Marketing Issues Below
(And How to Fix It)
Marketing Checkup
Read our Marketing Checkup below to pinpoint the gaps in your strategy, uncover what’s slowing your growth, and get a clear path to attracting more business.
With $25M in paid advertising experience, we’ve uncovered five key pillars of marketing growth. When all five are in place, our clients consistently achieve their marketing goals. We call them the MAPTC Framework.
See if there are gaps in your marketing strategy and operations that may be hindering your growth.
Definition:
- You must track the right data to understand where patients are coming from, what’s working, and where your growth bottlenecks are.
Questions to Ask:
Can I accurately track where each inquiry or lead comes from?
Do I know which campaigns, ads, or strategies generate the best ROI?
Are we reviewing marketing metrics consistently not just impressions or clicks, but true user actions?
KPI Examples:
Lead inquiry source attribution.
Campaign-specific Cost Per Inquiry (CPI) or Cost Per Lead (CPL).
Website goal completions (appointments booked, forms submitted).
How to tell you’re out of alignment:
- You aren’t clear which marketing efforts are working.
- Budget decisions are made emotionally, not based on evidence.
- You can’t confidently report how many clients came from each channel.
Definition:
- Success depends on reaching and resonating with the right people, not just anyone who happens to see your ads or website.
Questions to Ask:
Do we have clearly defined audience avatars based on needs, desires, and fears?
Are we speaking directly to the real problems and goals of our ideal clients?
Are we targeting the right people or just casting a wide, ineffective net?
KPI Examples:
Cost per qualified lead.
Inquiry-to-sale conversion rate.
Client Lifetime Value (LTV) by audience segment.
How to tell you’re out of alignment:
You’re getting inquiries, but they aren’t the ideal fit (they no-show, don’t commit, or aren’t a fit).
Your content feels generic, not emotionally connected to your audience’s needs.
Ad targeting feels too broad or inconsistent.
Definition:
- Patients don’t always pick the “best” business, they pick the brand that feels most trustworthy, credible, and aligned with their needs. Positioning is about standing out as the obvious choice.
Questions to ask:
Would a new visitor feel trust within 5 seconds?
Do we clearly differentiate ourselves from other brands offering similar services?
Does our website and content immediately communicate authority and expertise?
KPI example:
Website conversion rate (visitor → booked lead).
Direct leads mentioning reputation, trust, or expertise.
Engagement rate on educational authority content (videos, blogs, case studies).
How to tell you’re out of alignment:
High website traffic but low inquiry rates.
Difficulty commanding premium pricing for your services.
Prospects are shopping around heavily instead of choosing you quickly.
Definition:
- You need a predictable stream of qualified visitors finding your brand, not relying solely on word of mouth or referrals.
Questions to Ask:
Are we consistently generating enough top-of-funnel traffic to support our growth goals?
Are we scaling the traffic channels that are already working best?
Is our traffic source mix diversified (paid, organic, social, local)?
KPI Examples:
Monthly website sessions (organic, paid, referral).
% of visitors from qualified audiences.
Cost per website visitor (by channel).
How to tell you’re out of alignment:
Traffic volumes are inconsistent month-to-month.
Heavy dependency on one or two sources (e.g., only referrals, only Facebook).
Paid ads are driving traffic but not the right visitors (low time-on-site, high bounce rate).
Definition:
- Getting traffic isn’t enough, it must turn into leads and booked appointments with irresistible offers and a frictionless experience.
Questions to Ask:
Are we offering clear, easy next steps for patients to book with us?
Are we continually testing and improving our conversion funnels?
Are our offers aligned with the real desires of our audience (not just what we want to sell)?
KPI Examples:
Website inquiry conversion rate (visitor → form fill or call).
Landing page conversion rates.
Cost per booked appointment.
How to tell you’re out of alignment:
Website visitors aren’t taking action.
Your offers aren’t generating excitement or urgency.
There’s a significant drop-off between interest (traffic) and action (inquiries).
Ready to implement MAPTC into your practice and get your marketing on the right track? Ready to grow? Book a call below or explore our Marketing Solutions to see what fits your goals best.
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Complete the form below to book a free strategy call with the CMO Clinics team & solve your marketing problems.
