Identify Your Marketing Issues Below
(And How to Fix It)
Marketing Checkup
Take our Marketing Checkup to pinpoint the gaps in your strategy, uncover what’s slowing your growth, and get a clear path to attracting more patients.
With $25M in paid advertising experience, we’ve uncovered five key pillars of marketing growth. When all five are in place, clinics and practices consistently achieve their marketing goals. We call them MAPTC or the 5 Standards.
Take a mental note or check the boxes below to see if there are gaps in your marketing strategy and operations that may be hindering your growth.
Standard #1: Measure
Can I accurately track where each patient inquiry comes from?
Yes No
Do I know which campaigns, ads, or strategies generate the best ROI?
Yes No
Are we reviewing marketing metrics consistently, not just impressions or clicks, but correlations behind patient conversion?
Yes No
Standard #2: Audience
Do we have clearly defined patient avatars based on needs, desires, and fears?
Yes No
Are we speaking directly to the real problems and goals of our ideal patients?
Yes No
Are we targeting the right people or just casting a wide, ineffective net?
Yes No (broad)
Standard #3: Positioning
Does our website and content immediately communicate expertise, authority, and trust?
Yes No
Would a potential new patient visiting your website feel they’re in the right place within 5-seconds?
Yes No
Do you clearly differentiate yourself from other clinics offering similar services?
Yes No
Standard #4: Traffic
Are we consistently generating enough top-of-funnel traffic to support our growth goals?
Yes No
Is our traffic source mix diversified (paid, organic, social, email)?
Yes No
Are we scaling the traffic channels that are already working best?
Yes No
Standard #5: Convert
Are we offering clear and easy next steps for patients to book with us?
Yes
No
Are our offers aligned with the real desires of our audience?
Yes
No
Are we continually testing and improving our marketing offers?
Yes
No
Ready to implement MAPTC into your practice and get your marketing on the right track? Ready to grow? Book a call below or explore our Marketing Solutions to see what fits your goals best.
Book Discovery Call
Complete the form below to book a discovery call with the CMO Clinics team & solve your marketing problems.
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