Marketing Audit
Read our Marketing Audit below to pinpoint the gaps in your strategy, uncover what’s slowing your growth, and get a clear path to attracting more business.
With $25M in paid advertising experience, we’ve uncovered five key pillars of marketing growth. When all five are in place, our clients consistently achieve their marketing goals. We call them the 5-Standards.
See if there are gaps in your marketing strategy and operations that may be hindering your growth.
Right
Definition:
- Prioritize the right strategy & direction.
Questions to ask:
- Do we know what the Right levers are to pull on to solve our marketing & operational issues?
- Do we have clean data to answer this question?
- Do we have clean data to measure the other standards?
KPI examples:
- Lead to close rate.
- Qualified/unqualified lead delta.
- User behavior KPIs like bounce rate, dwell time, conversion rate, etc.
Problems:
When you don’t have your foundation dialed in, every new tactic or strategy is just busywork, spinning your wheels without getting you anywhere.
More
Definition:
- Create/launch/test more assets.
Questions to ask:
- How can we produce More volume?
- What resources are we lacking to accomplish this?
KPI examples:
- # of emails sent per month.
- # of ads produced per week.
- # of social posts published per week.
Problems:
If you’re not producing enough, you’re not testing enough. And if you’re not testing, you’re slowing down your chances of finding the winning efforts that keep your leads and sales flowing.
Better
Definition:
- Create/launch/test better assets.
Questions to ask:
- Where are we able to find 2x, 3x, or even 4x wins?
- Can our funnels, offers, and landing pages convert better?
- Are we testing new forms of creative and user experience to improve conversion?
KPI examples:
- Ad CTR.
- Lead to call answer rate.
- Landing page conversion.
Problems:
Not knowing your content’s weak spots means you’re likely not addressing them, leading to poor lead response rates, lower web conversions, and inflated customer acquisition costs.
New
Definition:
- Create/launch/test new assets.
Questions to ask:
- Are we testing new ideas regularly which help us better understand our target audience?
- What is the reason for us not creating and testing new ideas?
KPI examples:
- # of new offers tested per month.
- Budget dedicated towards ad testing.
- # of new frameworks tested per month.
Problems:
Failing to test new emotional, pain points, or benefit driven triggers with your audience stifles innovation and stalls progress in your sales pipeline.
Who
Definition:
- Target who’s ready to buy and who needs nurturing.
Questions to ask:
- Are we targeting the right audience?
- How are we identifying which audience interests, keywords, and channels are working best for us?
KPI example:
- Audience segmentation growth.
- Landing page bounce rate, dwell time, and conversion rate.
Problems:
Reaching the right people at the right stage of the funnel is the key to successful marketing. Align your efforts with the buyer’s journey, and you’ll win.
Ready to implement 5-Standards into your marketing and get your marketing on the right track? Ready to grow? Review your options below.
Ready to Implement the 5-Standards Into Your Marketing?
Ready to turn your marketing into a winning machine? Let’s map out your buyer’s journey and fine-tune your strategy. Visit our Clinical Marketing Research and get a free report.
Get a Marketing Audit
Complete the form below to book a Marketing Audit with the CMO Clinics team & solve your marketing problems.
By Mathew Bojerski | Updated December 3, 2025
