Marketing Problems? → No More Guessing.
Your marketing has a bottleneck. Name it, solve it.
Marketing Problems
Eliminate the Marketing Bottlenecks Holding Your Business Back
Use this audit process to pinpoint gaps in your strategy, uncover what’s slowing your growth, and get a clear path to attracting more business.
With $25M dollars in paid advertising managed solving lead generation and sales issues, we’ve found five pillars that consistently drive outcomes.
When all five are strong, lead volume, quality, and revenue accelerate. We call them the 5-Standards:
- Right
- More
- Better
- New
- Who
How the Audit Works
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Find your gaps across the 5-Standards.
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List the problems and marketing symptoms you’re experiencing.
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Head to Step 2 for a quick self-audit and a strategy to get a clear roadmap out of marketing stagnancy.
1. RIGHT → When you don’t have strategic focus and clean data → you experience wasted spend, slow growth, and confusing priorities.
Short Take: Effort goes up while outcomes stall because decisions aren’t anchored to a few high-leverage moves and trustworthy numbers.
The three largest problems that happen when RIGHT is not working.
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Chasing tactics over strategy (random acts of marketing).
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Decisions made on incomplete or inaccurate data.
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Sales drop or growth becomes inconsistent.
What symptoms happen in your marketing when RIGHT isn’t working properly.
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CPL rises while lead quality is flat or down.
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Lead-to-close rate is low; no-show rates are high.
- You and your team aren’t clear on what’s working.
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Peaks and valleys result because there’s no single source of truth.
- Reporting conflicts across ads, web, and CRM; missing segmentation or data.
How we help you solve for RIGHT.
Get a free strategy call here and solve for RIGHT.
2. MORE → When you lack volume → you experience slow learning and starved pipelines.
Short Take: Too few assets, tests, or tasks produced mean you don’t create enough attempts to discover meaningful winners.
The three largest problems that happen when MORE is not working.
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Audience and marketing fatigue. (They get bored)
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Declining market share and competition steal your growth.
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Lower lead volume and sales growth.
What symptoms happen in your marketing when MORE isn’t working properly.
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Few weekly tests and limited experiments.
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Stale social feeds and plateaued growth across marketing channels.
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Under-filled retargeting pools and nurture campaigns weaken.
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Creative frequency spikes without fresh variants.
- Wasted sales and appointment bandwidth.
How we help you solve for MORE.
Get a free strategy call here and solve for MORE.
3. BETTER → When quality lags → you experience rising acquisition costs and leaky funnels.
Short Take: Your assets are live, but messaging, UX, and follow-up aren’t converting attention into appointments and sales.
The three largest problems that happen when BETTER is not working.
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Weak value communication and friction in key user journeys.
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Offers and pages lack proof, clarity, or urgency.
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Slow or inconsistent conversion rate on landing pages.
What symptoms happen in your marketing when BETTER isn’t working properly.
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Low ad CTR and below-average landing-page conversion.
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High bounce and low dwell time on core pages.
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Poor lead-to-call answer rate; low show rate.
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Answer-to-close rate lags; cost per new client/patient acquisition creeps up.
- Sales cycles drag out because leads don’t see a compelling reason to act now.
- Campaigns, offers, or content take weeks (or months) to launch, and by the time they’re live, momentum and market demand have already shifted.
How we help you solve for BETTER.
Get a free strategy call here and solve for BETTER.
4. NEW → When novelty is missing → you experience creative fatigue and stagnant demand.
Short Take: The market tunes you out because angles, formats, and offers aren’t evolving.
The three largest problems that happen when NEW is not working.
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Over-reliance on a few long overused tactics.
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No significant or repeatable gains to improve lead volume, appointments, or closed sales.
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High-risk when an offer, channel, or asset stops working causing knee-jerk reactive output.
What symptoms happen in your marketing when NEW isn’t working properly.
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CPC/CPM rise as relevance drops.
- Engagement decays while frequency climbs and results stay the same.
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Team/agency repeats the same tactics with minimal results.
- Competitors start outpacing you with fresher, more exciting campaigns.
- Morale dips internally and everyone feels like they’re “going through the motions.”
How we help you solve for NEW.
Get a free strategy call here and solve for NEW.
5. WHO → When targeting and sequencing miss → you experience wasted reach and mismatched messaging.
Short Take: When WHO misses, your market stops paying attention, your targeting feels generic, your messaging falls flat, and your offers don’t evolve with your audience.
The three largest problems that happen when WHO is not working.
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Broad, undifferentiated targeting and messaging.
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One-size-fits-all creative and messaging that resonates with no one.
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You sound just like everyone else.
What symptoms happen in your marketing when WHO isn’t working properly.
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High bounce from specific sources; low session depth.
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Low lead quality. Low answer rate. Low appointment show rate.
- Ad spend feels like it’s evaporating.
- Sales get frustrated.
- Content engagement stagnates.
- Your sales pipeline becomes unpredictable.
How we help you solve for WHO.
Get a free strategy call here and solve for WHO.
Why Most Health Businesses Stay Stuck
Most businesses are advised to fix surface-level symptoms:
- “Create more video.”
- “Just run more paid ads.”
- “Post more on social media.”
- “You need to rank higher in Google.”
But without diagnosing the root cause inside The 5-Standards, it’s just treating symptoms, not solving the real growth constraint.
Solve the Right Problem, Start Growing
If even one part of the 5-Standards is out of alignment, growth stalls.
When all five are dialed in, sales growth becomes predictable, sustainable, and scalable. Choose “Marketing Audit” and find out instantly if your growth is out of alignment.
Next → Marketing Audit
By Mathew Bojerski | Updated September 21, 2025
